Opportunity to film, produce and edit a full-length fashion Documentary
WHO
Art of Fashion Inc. is an award winning not-for-profit organization that is committed to fostering the careers of Canadian apparel and accessory designers by creating platforms for exposure.
WHAT
Annually the Art of Fashion hosts a competition featuring 10 of Canadaʼs most promising young designers. This documentary will enable the organization and the designers to reach new heights of exposure to the arts community, fashion world and the vast public body.
HOW
The 2010 La Belle Epoque designerʼs competition has film footage. The film producer/production team will produce and edit the footage creating a documentary in hopes of entering the film into at least one Film Festival. A follow up portion will also be filmed by the team detailing the aftermath, struggles and ultimate success of the winning designer.
NOW
To embark on the journey and vision that is the Art of
Fashion Documentary, please contact:
info@paradigmevents.com www.artoffashion.org
416.760.0360
CREATIVE BRIEF
Art of Fashion
The Documentary
3112 Dundas St. West
Toronto, ON M6P 2A1
t: 416.760.0360
What:
Art of Fashion is seeking a film maker/team to create a
documentary to be featured this coming October.
The documentary will depict the organization’s annual fashion design competition, and
follow the participants on their journey into the exciting and unscrupulous world of
Canadian fashion.
About the Organization:
Art of Fashion Inc. is an award winning not-for-profit organization that is committed to
fostering the careers of Canadian apparel and accessory designers by creating platforms
for exposure.
Annually, the organization hosts the epitome of fashion-forward competition, pitting 10 of
Canada’s most up and coming designers against each other utilizing a common theme.
Each designer vies for the titles of “Most Promising Designer” and “Best Exhibit”, as the
winning designers are awarded a grand prize pack valued at over $40,000. This prize
includes a monetary grant, exclusive retail and media opportunities and memberships to
a multitude of arts and design committees.
With over 20,000 spectators annually, Art of Fashion is one of the industry’s most
recognized and respected platforms for Canadian Fashion Designers to launch from.
HISTORY
Annually, Art of Fashion and its Board of Directors create a 45-minute minidocumentary
on the finalists that questions and details their inspiration and
motives behind their fashion creations.
Past Producer (2007- 2010): Batch Films www.batchfilms.com
2009 Past Project Samples:
2009 Documentary: http://vimeo.com/6947652
2009 Documentary Teaser: http://www.batchfilms.com/projects?mode=samples
This year it’s time to do something different.
New! The Project:
It’s time for a change. Art of Fashion is an
industry recognized and nationally
respected catalyst for Candian fashion
designers. It is time to expand the
documentary and utilize the film to truly
expose the designers, the industry and the
organization.
The goal of the documentary is to showcase
Art of Fashion as an invaluable
organization, bringing light to the underacknowledged
and desperate lack of
funding in our country for designers to
flourish. By including the past Art of Fashion
Competition, La Belle Epoque 2010, and
joining the competing designers as they
navigate their newly launched careers, the
documentary will allow the public a glimpse
of the painstaking efforts that go into
designing fashion for a living in our country.
2011 Opportunity
Create a story
Expose the cause
Highlight the designers
Direct, film and edit footage depicting the
design competitors of La Belle Epoque. Utilize
the pre-filmed footage of the 2010 competition,
add personal film flare and style, and continue
to personally film the 2010 participants on their
journey into the Canadian Fashion Industry
this summer.
By participating in this project, you will have the opportunity to:
- Hold a Premier Screening Evening for family, friends, designers and industry
professionals, hosted by Art of Fashion
- Expose your work to over 20,000 people on the evening of 2011’s new
competition – Choreology @ COMPETITION
- Showcase your film to Art of Fashion’s substantive online community through
mediums such as the Art of Fashion’s webpage, youtube page, facebook profile
and blog
- Included in the roaming Art Instillation at a minimum of 5 locations across
Canada
- Work towards the goal of entering the film into the Toronto Hot Docs film festival
Key Messages Required in the Documentary:
- Art of Fashion is an organization supporting emerging designers in Canada
- Canadian Designers are lacking funding, support and awareness FUNDUNDING
OPPS
- Fashion as an Art Form
- Struggles and Successes of making it as a designer in Canada
- The minimal local resources available for designers
Objectives:
- Act as a marketing tool for The Art of Fashion
as an organization
- Act as a marketing tool to promote the Art of
Fashion Design Competition
- Act as a marketing tool for the designers
participating in the event and an additional
benefit to help elevate their career and bring
exposure and awareness to their brand
- Gain awareness of Canada Fashion Designers
- Generate an understanding of the lack of
support designers receive in Canada
- Promote the opportunities for Canadian
Designers that Art of Fashion is fighting for
Logistical Support:
Paradigm Events will work with the selected production team to complete the
following:
- Provide pre-filmed footage of the 2010 competition and trunk show
- Assist with designer bookings & scheduled shoot dates for upcoming filming
opportunities
- Provide the contact information necessary to involve key industry professionals
in the film including media, entertainment hosts, local designers, the judging panel
and our competitors
Suggested Schedule:
April 30th, 2011: Applications Received from Film Makers
May – August, 2011: Filming of 2010 Winners and Other 9 Finalists
Film editing
September 1st – 30th: Documentary Premiered & Screened leading up to 2011 Art
of Fashion Competition
Contact information:
Art of Fashion
3112 Dundas St. W, Toronto, Ontario, M6P 2A1
Telephone: 416-760-0360.
President & Founder: Michelle Planche, CMP, President,
Paradigm Events
michelle@paradigmevents.com
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